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The field of public relations is about more than publicity—it’s about shaping conversations, building trust, and driving change. In today’s fast-paced, digital-first world, PR professionals help organizations, communities, and causes thrive. From social media strategy and crisis response to brand storytelling and community engagement, PR specialists play a central role in how people connect with companies, ideas, and each other.

At ÍøÆسԹÏ, our Public Relations B.S. program prepares you to become a communicator, strategist, and change maker. You’ll sharpen your research, writing, and problem-solving skills while gaining the kind of hands-on experience employers want from day one.

PR skills open doors everywhere. Our alumni step into careers in:

• Public relations and strategic communication
• Journalism and digital media
• Philanthropy and nonprofit leadership
• Government and public affairs
• Sports, entertainment, and business communication

As an ÍøÆØ³Ô¹Ï PR major, you won’t just study communication—you’ll practice it, lead it, and use it to make a difference. By the time you graduate, you’ll be ready to step confidently into a career shaping the messages, movements, and moments that matter.

Deanna Hirsch, MS

Associate Chair, Journalism & Media Production
Program Lead, Public Relations
·¡³¾²¹¾±±ô:Ìý[email protected]

Deanna Hirsch is a proud Roadrunner and alum of the JMP program at ÍøÆسԹÏ. She is a former journalist, communications officer, and acting director of philanthropy for the ACLU of Colorado, where her work received national recognition. She now serves as Associate Chair of the Department of Journalism & Media Production and Program Lead for Public Relations. Hirsch is also an active member of the Public Relations Society of America (PRSA).

With a degree in public relations from ÍøÆسԹÏ, you’ll enter the professional world with an array of skills to start your career. The average annual salary in public relations in Denver is $42,000.